BMW defends in-car Spider-Man pop-up ads after customer backlash - Shared bookmarks on https://links.lon.tv/

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BMW defends in-car Spider-Man pop-up ads after customer backlash

BMW is defending promotional Spider-Man pop-up messages shown in its vehicles, insisting they are not advertisements. Customers beg to differ.

August 5, 2026 at 12:43:03 PM EDT * · permalink

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https://www.techradar.com/vehicle-tech/hybrid-electric-vehicles/it-is-not-a-form-of-advertising-bmw-defends-spider-man-pop-up-ads-that-have-infuriated-customers

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